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Mol Belting Company had long been known as a simple manufacturer and supplier of conveyor belts. As they grew they split into specific niches that used conveyor belts... You know... belts for grocery store check out, treadmills and manufacturing. So they changed their strategy and business model and hired us to graphically represent the new brand of Mol Industries and it's sub brands. We created the tagline perfecting motion and developed a new logo shown above to communicate problem solving and movement. The arrow in the logo is also the letter M turned side ways to suggest forward movement. |
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