As the art direction partner of Happen, a virtual marketing and advertising agency, we developed the brand identity for VSA (Very Special Arts) Michigan. VSA serves special needs students by incorporating art into the daily lives of the population they serve. We wanted to comingle the idea of being engaged in a classroom and art in a single image (the painted hand).

The painted hand communicates a powerful yet fittingly artistic message that engages its audience to support this worthy arts organization. This visual concept, along with the tagline “Disabling Disabilities with Art” are central elements in every VSA piece developed.