Consider that no two projects that we create look the same, because no two clients are alike.

We subscribe to the idea that every little thing matters. This, of course, prompts us to ask a lot of questions and think about what you do in a lot of different ways. We spend a lot of time pondering how someone might view you or think about what you have to offer. We think about the kinds of results you are after because you've told us. Then we go to work creating something fresh and unique so nobody confuses you with a competitor.

We draw upon our natural curiosty of the world and devote a truckload of time surveying culture, trends and where everything comes from. We consider why humans do what they do and how they think and feel. We spend a lot of time questioning the motives and desires of people. We ask "why" a lot. In time, all of this questioning forms an idea which leads to an image which leads to a visual language that speaks for our clients.

ABOUT MARK BIRD

In 1995, Mark launched Bird Design which provides strategic marketing and advertising support to a variety of clients. He has produced campaigns, developed corporate brand identities and product literature and provided project management. A few of the clients Bird Design has served include Applied Textiles, Award Properties, Beene Garter, Davenport University, Franklin Community Health Network, The Grand Rapids Art Museum, The Grand Rapids Symphony, Haworth, Hospice of Michigan, Meijer, Michigan State University, Mol Industries, Paul Goebel Group, Rangeley Region Health Center (Rangeley, Maine), Steelcase, Stokes and Stocking, United Way, Varnum, X-rite, YWCA.

Mark began his career in 1978 in his family's printing company where he developed the foundation for what he does today. He started by sweeping the floors and stocking paper. He worked as a pressman for the following 5 years. Ultimately, Mark was promoted to manage daily operations but became bored with the purely technical side of printing.

Time to try something new.

From 1984 to 1990 Mark worked as an artist, illustrator, designer and art director for publishing houses and design studios locally and in Los Angeles, California.

In 1990, Mark was hired as a staff designer at Jensen Design Associates of Los Angeles, California. He served as a senior designer on the Apple Computer, Canon Computer Systems Division, New Oji Paper of Tokyo and Toshiba accounts.

In 2002, Mark co-founded the Polishing Center, a portfolio and career development service who's primary purpose is to assist newcomers to the advertising and design industry in their pursuit of improving professional creative standards and making connections for potential employment.

He has won numerous local, regional and national design awards. His work has also appeared in Graphis Packaging, an international design publication.

Mark also taught various courses in design theory, typography and computer graphics at Kendall College of Art and Design from 1997 to 2001.

Mark holds a Bachelor of Fine Art degree from Kendall College of Art and Design and has studied at Art Center College of Design in Pasadena, California. He also served as a board member of Ad Club of West Michigan.