Rebranding The Atlantic Group
Our team gave The Atlantic Group a facelift. Working with veteran marketing strategist John Kowalski, we were tasked with providing a fresh look and voice to this national interior design firm and furniture provider. The Atlantic Group has offices in New York City, Stamford, Connecticut and Los Angeles, California.
We refreshed their logo with a clean and straightforward typeface but kept the 4-part symbol so their existing customer base wouldn't be confused with the new look and feel. We then developed the tagline "We are the furniture people" to position The Atlantic Group as a one stop provider for all things interior design and furniture ..... with a nod to the human side of the business. Then we applied the new look to everything from business cards to the corporate web site and all of their advertising and marketing materials.