Fresh Intentions Campaign
The Fresh Intentions campaign was based on the idea that New Years resolutions are often a set up for failure.
We chose to give our client Fresh Express a messaging platform that could be expanded across multiple mediums and show that they care about the health and wellbeing of their customers.
The line Fresh Intentions was created in a hand written typeface to reflect writing in a journal.
The pages on the right are a sampling of one of the E-books we created. We featured social media influencers who intern featured our a wink and a nod to our book. We called that a win win.