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This labor of love was an experiment that was intended to give us insights into consumer purchasing and style choices. It provided a "real world lab" experience allowing us to invent without constraint.

Located in the fashionable East Hills shopping district in Grand Rapids, Michigan, Coocoo provided shoppers with an eclectic variety of merchandise.  We created the brand, merchandising displays, e-commerce web site, signage, window graphics and the vast majority of the inventory on the shelves. We even printed all the apparel, notebooks and regifting bags in our on-site silk screen shop.

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